《2023中国新主播》是一档中国国产综艺节目，由淘宝直播和点淘主办。节目旨在为广大年轻人提供一个展现才艺、实现梦想的平台，力图打造直播行业的新星，引领直播行业的新时代。主要嘉宾包括知名明星张大大、林更新和杨天真，以及TVB当家花旦陈敏之等。他们共同加盟“新星点亮官”，为百强主播的进阶表演提供见证和指导。

整个比赛过程分为初赛和百强主播表演两个阶段。在初赛阶段，明星嘉宾们呼吁网友到淘宝直播大赛现场围观和支持，还有机会获得各种福利，如大红包、戴森吸尘器等。百强主播包括来自不同领域的选手，如广场舞、火焰喷射、导游、汉服掌柜等，他们将展现更加花式和稀缺的表演，争夺晋级名额。

此次大赛始于今年5月，历经近两个月的海选和历练，从全球招募到百名新主播脱颖而出。百强新主播中，有来自知名产业带的垂类主播，也有名校学霸、流量明星和各种领域的新农人。他们各自拥有独特的才艺和优势，通过淘宝直播展现自己的魅力，吸引了众多观众的关注和支持。

例如，48岁的北京导游老李和妻子在淘宝开设天猫店，展示汽车布艺纺织品，他因受妻子启发，考取导游证并入淘做主播，获得了14万场观众的支持。演员夏志远在淘宝开播第四天，就获得了百万场观众。95后的张宜良是淘宝学霸主播的代表，他在大赛中表现出色，吸引了上亿人次的关注。还有会教人谈恋爱的电竞老师傅英俊和立志成为“淘宝香水一哥”的香香小吴等，他们在海选期间在各自的直播间内金句频出，登上了多个平台热搜。

为激励新主播的参赛动力，淘宝直播为本次大赛提供百万现金奖励和亿级流量扶持，同时还邀请明星、大咖导师为选手提供指导。此外，淘宝直播还提供优质货品供给和百亿重磅宣传资源，以帮助主播们不断成长。淘宝直播的愿景是孵化一个“百花齐放”的主播天团，培养更多的直播新星，推动直播行业持续发展。

两年来，淘宝直播通过繁荣的内容生态，帮助了许多沉寂多年的艺人演员重新崛起，也让有一技之长的创新创业者找到了成功之路。《2023中国新主播》节目的举办不仅为直播行业带来新的活力，也为广大年轻人提供了一个展示才艺、实现梦想的舞台。通过这样的努力，直播行业将继续蓬勃发展，为更多人带来希望和机遇。

"2023 China New Anchor" is a domestic variety show hosted by Taobao Live and Diantao. The program aims to provide a platform for young people to show their talents and realize their dreams, and strive to create a new star in the live broadcast industry and lead a new era of the live broadcast industry. The main guests include well-known stars Zhang Da, Lin Gengxin and Yang Tianzhen, as well as TVB Huadan Chen Minzhi and so on. They jointly joined the "New Star Lighting Officer" to provide testimony and guidance for the advanced performances of the top 100 anchors.

The entire competition process is divided into two stages: the preliminary competition and the performance of the top 100 anchors. In the preliminary stage, the celebrity guests appealed to netizens to watch and support the Taobao live broadcast competition, and they also had the opportunity to receive various benefits, such as big red envelopes, Dyson vacuum cleaners, etc. The top 100 anchors include contestants from different fields, such as square dancing, flame jets, tour guides, shopkeepers of Hanfu, etc. They will show more fancy and rare performances and compete for promotion places.

This competition started in May this year, after nearly two months of sea Selection and experience, from global recruitment to hundreds of new anchors stand out. Among the top 100 new anchors, there are vertical anchors from well-known industrial belts, as well as famous school masters, traffic stars, and new farmers in various fields. They each have unique talents and advantages, and they showed their charm through Taobao live broadcast, attracting the attention and support of many viewers.

For example, 48-year-old Beijing tour guide Lao Li and his wife opened Tmall on Taobao Inspired by his wife, he obtained a tour guide certificate and joined Taobao as an anchor, and won the support of 140,000 viewers. Actor Xia Zhiyuan won millions of viewers on the fourth day of Taobao's broadcast. Zhang Yiliang, a post-95 generation, is a representative of the anchor of Taobao Xueba. He performed well in the competition and attracted the attention of hundreds of millions of people. There are also Fu Yingjun, an e-sports teacher who can teach people how to fall in love, and Xiangxiang Xiaowu, who aspires to become "Taobao Perfume Brother". Hot searches on the platform.

In order to motivate new anchors to participate, Taobao Live provides hundreds of 10,000 in cash rewards and 100 million-level traffic support, and at the same time, celebrities and big-name mentors are invited to provide guidance for players. In addition, Taobao Live also provides high-quality goods supply and tens of billions of heavy publicity resources to help anchors continue to grow. The vision of Taobao Live is to incubate a "hundred flowers blooming" anchor group, cultivate more new live stars, and promote the sustainable development of the live broadcast industry.

In the past two years, Taobao Live has helped many people who have been silent for many years through the prosperous content ecology The re-emergence of entertainers and actors has also allowed innovative entrepreneurs with skills to find their way to success. The holding of the "2023 China New Anchor" program not only brings new vitality to the live broadcast industry, but also provides a stage for young people to showcase their talents and realize their dreams. Through such efforts, the live broadcast industry will continue to flourish, bringing hope and opportunities to more people.