综艺节目《我们在行动 第一季》是一部在2018年产生于大陆的国产综艺节目，由陈蓉、孙冕、冯仑和凌潇肃等嘉宾联袂演出，陈蓉担任导演。该节目以践行扶贫使命为宗旨，通过企业家和明星嘉宾组成的“助农团队”，深入贫困地区，通过一系列策略与合作帮助贫困地区打通产业链，找到脱贫致富的道路，最终实现地区脱贫构想。

每一期节目中，“我们在行动”的“助农团队”都由多位企业家和明星嘉宾组成，他们分别扮演“助农委托人”、“名誉村主任”和“村委委员”的角色。其中，“助农委托人”的职责由主持人陈蓉担当，她担负着协调和推动整个扶贫过程的重要角色。“名誉村主任”则通过竞选，由企业家或明星担任，担负着在贫困村落中扮演领头羊的角色。“村委委员”则由其他嘉宾担任，他们将协助和支持“名誉村主任”的工作。

节目采用“明星效应+企业家思维”的模式，将嘉宾的影响力与企业家的经验相结合，实现资源共享与互补。节目团队深入贫困地区，通过四个步骤：下乡选品、产品研发、订货会推广、社区推广，联合线上线下联动推广的方式，帮助贫困地区打通产业链条，促进当地优势产业发展和产品销售。

节目的核心目标是帮助贫困地区寻找脱贫致富的路径，推动贫困地区的产业发展和经济增长。通过助农团队的合作与努力，帮助当地人民改善生活条件，实现自身发展。同时，节目也传递了爱心与关怀，让更多的人了解贫困地区的真实情况，激发社会各界共同参与扶贫事业的热情。

The variety show "We Are in Action Season 1" is a domestic variety show produced in mainland China in 2018. It will be performed by guests such as Chen Rong, Sun Mian, Feng Lun and Ling Xiaosu, and Chen Rong will act as the director. The purpose of the program is to fulfill the mission of poverty alleviation. Through the "agricultural assistance team" composed of entrepreneurs and celebrity guests, it goes deep into poverty-stricken areas, and through a series of strategies and cooperation, it helps poverty-stricken areas to break through the industrial chain, find a way to get rid of poverty and become rich, and finally achieve regional prosperity. The idea of poverty alleviation.

In each episode of the program, the "Agricultural Assistance Team" of "We Are in Action" " are composed of a number of entrepreneurs and celebrity guests, who play the roles of "agricultural assistance client", "honorary village director" and "village committee member". Among them, the role of "agricultural assistance client" is assumed by the host Chen Rong, who plays an important role in coordinating and promoting the entire poverty alleviation process. The "Honorary Village Director" is elected by entrepreneurs or celebrities, and is responsible for playing the leading role in poor villages. The "village committee members" are served by other guests, who will assist and support the work of the "honorary village director".

The program adopts the model of "Star Effect Entrepreneurial Thinking", which combines the influence of guests Combining strength with entrepreneurial experience to achieve resource sharing and complementarity. The program team goes deep into poverty-stricken areas, and through four steps: product selection in the countryside, product research and development, order promotion, community promotion, combined with online and offline promotion methods, it helps poor areas to open up industrial chains, and promotes the development of local advantageous industries and product sales .

The core goal of the program is to help impoverished areas find a way to get rid of poverty and become rich, and promote poverty Industrial development and economic growth in the region. Through the cooperation and efforts of the agricultural assistance team, the local people are helped to improve their living conditions and realize their own development. At the same time, the program also conveys love and care, allowing more people to understand the real situation in poverty-stricken areas, and arousing the enthusiasm of all sectors of society to participate in poverty alleviation.